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Mark Woloschuk

CREATIVE DIRECTOR

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UCSF Fetal Twins Animations

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Client: UCSF Fetal Treatment Center
Agency: emotion Studios

The UCFS Fetal Treatment Center deals with the incredible challenges of providing surgery and care to twins that haven’t even been born yet.

To help them with their mission, we created a series of videos that explain the possible complications in twin pregnancies and how they can be treated. Our creative approach was to take these complicated terms and concepts and distill them into easy to follow animations and visual analogies.

 
Monochorionic vs Dichorionic Twin Pregnancy
Monochorionic Twins Presentation
 
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*But what the hell is this “shtooky” business all about then, eh?

If you’re going to cap’n the ship, you’d better learn to sail.

In the absolute center of things one is at once both everywhere and nowhere.

Picturesque, playful pixel patterns possess (postulate) perplexing philosophical power, promoting propitious perceptual phemonena, pleasing predominantly perspicacious persons’ palettes perfectly.

When 1 + 1 can equal more than 2.

Walking a 1 pixel line.

Get it write (har!) on paper.

Empathy, presence, humility, patience and an open mind - makes for a good start.

Everyone and everything is interesting… really!

To touch the heart and to caress the mind.

While I am not all things to all people, I am, nevertheless, many things to some.

Try to avoid falling down on top of the rattle snake and it’s offspring.

Call me normal, and I’ll call you often.