Client: Livescribe
Agency: Agency Collective
The Livescribe pen is an innovative device that simultaneously records what you write along with the audio. To showcase this new technology I worked with Agency Collective to create two humorous broadcast spots - one focused on the business user, the other on college students.
Working with Director Michael Jakab, I helped to storyboard and pre-vizualize all our shots. On set I helped to supervise the production and ensure that we got all the coverage we would need to craft the spots. Back in the studio I cut the spots and helped the rest of the team with producing motion graphic elements.