HP Rock On

Client: HP Inc.
Agency: emotion Studios

To enhance the visitor experience at their annual Rock On sales conference, HP wanted us to create a video highlighting the value of their Care Pack services.

We recognized that a conference floor is a distracting environment in which it can be difficult to hold a participant’s attention. Our solution was to go a step further and create a more dynamic and modular experience.

We created a simple application that served short snippets of the larger story along with an interactive quiz. And to bring in participants, we added an attract-loop of simple eye-catching messaging.

And to increase viewer engagement with the video content, we used Errol Morris’ interrotron technique in our interviews.