Mark Woloschuk
CREATIVE DIRECTOR
HP Business Laptops
Client: HP Inc.
Agency: emotion Studios
To help introduce their new line of business laptops, I helped to craft a series of six product videos. My creative approach was build relatable personas around each device that reflected the business needs of an idealized user.
As we follow these personas through their work day, we see how the unique and innovative features of each device are ready to meet their respective business challenges.
